As Lead Product and Graphic Designer for AJ Athletic, I designed the entire e-commerce site end-to-end and developed the company’s comprehensive visual identity (logo suite, color palette, social assets, apparel branding).

UMUSE is a creative media app concept designed to inspire creatives across disciplines through a hyper-personalized experience. As part of a five-person team in USC’s Design for User Experience course, I collaborated on ideation, research, and design for the app.

NBC Sports Next tasked the Creative Services team with developing accessible, engaging assets for the Paris 2024 Olympics. My role focused mainly on bringing these needs to life through creating a comprehensive icon library for all Paralympic sports, ensuring clarity and consistency across platforms.

During my final year at USC, I served as the Head of Design for Exposition, a nonprofit media organization dedicated to amplifying the voices of student-athletes through independent storytelling. In this role, I created promotional graphics for social media to drive engagement for podcasts and web-published stories, and I collaborated on redesigning the website to strengthen the organization’s digital presence and reach.

As a Designer at NBCUniversal–Fandango, I created a wide range of digital assets for the Fandango and Fandango at Home e-commerce platforms, from homepage banners and promotional units to seasonal campaigns and digital gift cards.

NBCUniversal’s “OUT” Employee Resource Group needed a bold unifying visual for the company’s participation in the Minneapolis Pride Parade. I was responsible for designing the central graphic, which was carried as a large parade banner and adapted into stickers, t-shirts, and handheld flags. The design not only created a cohesive look across all materials but also reinforced NBCUniversal’s commitment to diversity, inclusivity, and celebrating the LGBTQ+ community.

During my NBC Sports Next internship, I independently designed the SportsEngine birthday email, an automated message sent to nearly 6.5 million subscribers on their birthdays in 2024. I created and animated the hero image myself, along with a promotional graphic for SportsEngine’s internal partner, GolfPass. This project gave me full ownership from concept to execution, ensuring the email felt celebratory, polished, and aligned with both brands.