[Case Study & Social Media Design]
Exposition
Sports Journalism
Exposition
Website redesign and comprehensive social media design for a non-profit media organization focused on amplifying student athletes' voices.
Project Overview
During my final year at USC, I served as the Head of Design for Exposition, a nonprofit media organization dedicated to amplifying the voices of student-athletes through independent storytelling. In this role, I created promotional graphics for social media to drive engagement for podcasts and web-published stories, and I collaborated on redesigning the website to strengthen the organization’s digital presence and reach.
Problem Statement
Exposition required a cohesive design strategy to enhance its brand presence and effectively share student-athlete narratives with a broader audience. As a nonprofit with limited resources, they relied on strong visual design to increase engagement with their podcasts, stories, and digital campaigns. My work provided them with consistent branding, engaging promotional materials, and a stronger web platform to connect with their community and expand their impact.
Industry
Sports Journalism
My Role
Web & Social Media Designer
Platforms
Web and Social Media
Timeline
September 2023 – May 2024
Process
(01) Understanding Audience
Studied the organization's existing brand presence to ensure new designs felt aligned yet elevated.
Researched USC's previously featured student athletes to understand their stories, struggles, and what resonates with their peers.
(02) Design Execution
Created flexible design templates that could scale from social posts to full-page web layouts without losing impact.
Developed a cohesive visual system with consistent typography, color palette, and graphic elements for the social posts.
Modernized the website to be more in line with current design trends while staying true to the organization's core identity.
