About

About me

Hey! I’m Thea Wallace, a Chicago-based Designer from Minneapolis, MN. Currently, I am Lead Product and Graphic Designer for an athletic apparel startup, AJ Athletic. In my role, I develop and own all creative output for the brand, from creating the website end-to-end to designing the entire visual identity.
I am passionate about creating intuitive, user-centered designs that bridge the gap between beautiful technology and users. With a strong focus on strategy, organization and visual appeal, I strive to create seamless, accessible experiences that not only meet business goals but also make everyday interactions more enjoyable and beautiful.
Aside from design, I'm passionate about music, volunteering at my local animal shelter, and convincing people that Minnesota is a must-see state!

What Can I Do

Human-Centered Design

I'm passionate about designing experiences that are accessible and deeply rooted in how people actually behave.

Visual and Graphic Work

I bring both graphic and UX design expertise, with a particular focus on how visual elements drive the design process.

Eagerly Problem-Solve

I'm energized by tough problems. I love untangling complexity, exploring unconventional approaches, and having fun in the process.

Experience

AJ Athletic

Lead Designer

December 2024 – Present

Chicago, IL (remote)

Designed the e-commerce site, garnering 13.8k site sessions in the first 10 days.

Developed all branding for the startup, including logo, color palette, typography, and apparel graphics, ensuring consistency across digital, campaign-style, and physical touchpoints.

Developed the brand’s internal design system within Figma autonomously.

AJ Athletic

Lead Designer

December 2024 – Present

Chicago, IL (remote)

Designed the e-commerce site, garnering 13.8k site sessions in the first 10 days.

Developed all branding for the startup, including logo, color palette, typography, and apparel graphics, ensuring consistency across digital, campaign-style, and physical touchpoints.

Developed the brand’s internal design system within Figma autonomously.

NBCUni. Fandango

Production Designer

August 2024 – December 2024

Chicago, IL (remote)

NBCUni. Fandango

Production Designer

August 2024 – December 2024

Chicago, IL (remote)

NBCUni. Fandango

Production Designer

August 2024 – December 2024

Chicago, IL (remote)

Exposition USC

Designer

September 2023 – May 2024

Los Angeles, CA

Exposition USC

Designer

September 2023 – May 2024

Los Angeles, CA

Exposition USC

Designer

September 2023 – May 2024

Los Angeles, CA

NBC Sports

Creative Services Intern

June 2023 – September 2023

Minneapolis, MN

NBC Sports

Creative Services Intern

June 2023 – September 2023

Minneapolis, MN

NBC Sports

Creative Services Intern

June 2023 – September 2023

Minneapolis, MN

Some Fun Facts

Favorite Song

Midnight In Harlem

Tedeschi Trucks Band

Favorite Song

Midnight In Harlem

Tedeschi Trucks Band

Favorite Book

Homegoing

Yaa Gyasi

Favorite Book

Homegoing

Yaa Gyasi

Favorite Movie

The Parent Trap (1998)

Disney

Favorite Movie

The Parent Trap (1998)

Disney

Favorite Show

Shrinking

Apple TV

Favorite Show

Shrinking

Apple TV

Favorite Hobby

I love to cook!

Some of my best work up there

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